bankura.co.in

Brand guidelines · v0.1 · Sep 2026

bankura.co.in brand

The identity system for bankura.co.in — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#5C2749RGB 92, 39, 73
DeepHeaders and dark grounds#3E1A32RGB 62, 26, 50
AccentHighlights and emphasis#C98A6BRGB 201, 138, 107
InkBody text#2A1220RGB 42, 18, 32
GroundPage background#F7F2F0RGB 247, 242, 240
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Cormorant Garamond

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Jost

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxMade to be worn, made to last.
H2 · 36pxMade to be worn, made to last.
H3 · 24pxMade to be worn, made to last.
Body · 17pxMade to be worn, made to last.
Caption · 13pxMade to be worn, made to last.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

bankura.co.in
✓ Do — On light grounds, with clear space
bankura.co.in
✓ Do — Reversed on the deep brand colour
bankura.co.in
✗ Don't — Don't stretch or squash it
bankura.co.in
✗ Don't — Don't recolour it
bankura.co.in
✗ Don't — Don't place it on busy backgrounds
bankura.co.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

b
bankura.co.in
bankura.co.in
Founding Team
hello@bankura.co.in
www.bankura.co.in
—
Founding Team
bankura.co.in
hello@bankura.co.in · www.bankura.co.in
bankura.co.in hello@bankura.co.in
www.bankura.co.in
bankura.co.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for bankura.co.in
07

Explorations

Alternative wordmark directions considered for bankura.co.in. Each downloads as SVG.

bankura.co.in
01 · Serif authority
bankura.co.in
02 · Geometric sans
bankura.co.in
03 · Monospace
bankura.co.in
04 · Grotesk
bankura.co.in
05 · High contrast
bankura.co.in
06 · Condensed
bankura.co.in
07 · Soft geometric
bankura.co.in
08 · Rounded
bankura.co.in
09 · Reverse